Branding and Identity Design
Bharat Bhavan
The identity design of a culturally rich and peaceful yet constantly buzzing art centre based in the beautiful city of Bhopal.
What is Bharat Bhavan?
Bharat Bhavan, Bhopal is an autonomous multi-arts complex and museum set up to create an interactive proximity between the verbal, visual and performing arts, in Bhopal, India, established and funded by the Government of Madhya Pradesh.Bharat Bhavan provides space for contemporary expression, thought, quest and innovation. Bharat Bhavan seeks to provide a creative and thought provoking milieu to those who wish to contribute something new and meaningful, in contemporary scene in the fine arts, literature, theatre, cinema, dance and music.
Peaceful
Warm
Natural
Introspective
The essence
Studying the elements of the space that constitute of its intrinsic values which build the immersive experience.
Examining the structure of the place and taking inspiration from its formation.
Ebb and Flow
Movement
Continuity
Seamless
The form of the devnagri letter “bh” (inital letter of bharat bhavan)has been used to make a motif which represents the flow and the connectivity that has been the base of the architecture of Bharat Bhavan. It represents thecascading garden terraces of the structure.
The colours and type
The colours used in the logo are mustard and brown which represent the warmth and a welcoming feeling while also giving a degree of sophistication. Brown suppresses the negative emotions, creating a safe space from the stresses of the outside world within which problems can be contemplated and solved, and the mustard complements and highlights these qualities.
Construction
